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Ecommerce ERP that fits the way you work

Stop running your business on spreadsheets and workarounds. One system, set up around how you already work and changed whenever you need it, for one monthly fee.

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Free data migrationUnlimited usersCustom features included
Wrenfield Home
Home
AI review5
Sales
Orders
Wholesale
Returns
Payments
Inventory
Products and bundles
Stock by channel
Transfers and counts
Buying
Forecasts
Purchase orders
Inbound shipments
Bills
Customers
Suppliers
Reports
Settings
Owner
Search orders, SKUs or customers
Ask AI
HomeTuesday, Nov 10
Sales · October$1,018,400+12.8% vs Sep $902,600
Contribution margin40.6%October · product 60.0%
At risk of selling out3Before their restock
Wholesale to ship72 due this week
AI drafts to review5
Monthly sales · last 12 monthsTotal $11,238,700Sales report
$500k
$1M
$1.5M
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
$1.02M
Oct
Available to sell by channel · top sellersPinned reportStock by channel
SKUProductOn handWholesale ordersBufferOnline storeMarketplaceSells outNext PO
WL-SS-Q-OATLinen sheet set, Queen, Oat412962029664Nov 231,200 on Dec 2
WL-DC-Q-OATLinen duvet cover, Queen, Oat238481018022Nov 30800 on Dec 2
WL-BB-Q-OATLinen bed bundle, Queen, OatKit———180—Nov 30Sheet set + duvet cover
WL-SS-K-OATLinen sheet set, King, Oat205361015930Dec 5600 on Dec 2
WF-TS4-FOGWaffle towel set of 4, Fog6401202050090Dec 221,000 on Dec 14
Wholesale orders to shipView all 7
OrderRetailerFromUnitsShip byStatus
SO-7709Fernhill MercantileB2B portal48Nov 12Packed at Ridgeline · ships Thursday
SO-7712Marlowe GoodsB2B portal36Nov 13Prepaid · ready to pick
SO-7716Halden & Co.Emailed PO312Nov 16–20ASN and carton labels due before pickup
Industries we support
Shopify brandsAmazon sellersJewelry brandsMultichannel sellersWholesale brandsWooCommerce storesHandmade goods
One order, end to end

Every order in one place,
from checkout to true margin

Where this lives today
  • Spreadsheets
  • Inventory app
  • Store dashboards
  • 3PL portal
  • Returns app
  • QuickBooks
Sales / Orders
WEB-58214ClosedMargin locked Nov 9
More ▾
ChannelOnline store
DiscountWELCOME10 · 10%
Shipped fromRidgeline 3PL
PaidCard · $519.30
Lines2
Shipments1
Returns1
Payments2
Margin
Net revenue$431.10$577.00 before discount, return
Product margin62.1%after landed cost
Contribution margin50.0%after fees, shipping, return
Fees and shipping$51.9112.0% of net revenue
The towel set was refunded and restocked, so it has no product cost, but its return label and restock fee count.
RevenueCostMargin $Margin %
Products · 2 lines, 1 returned$431.10$163.60$267.5062.1%
Linen bed bundle, Queen, Oat (kit) · $479 less 10%$431.10$163.60$267.5062.1%
Waffle towel set, Fog · returned and restocked$0.00$0.00$0.00—
Payment fee · 2.9% + $0.30 on $519.30 paid
—$15.36−$15.36—
Fulfillment · Ridgeline pick, pack and box
—$6.85−$6.85—
Shipping label · ground, free to the customer
—$16.40−$16.40—
Return · prepaid label and 3PL restock
—$13.30−$13.30—
Total$431.10$215.51$215.5950.0%
Product cost is landed cost from PO-2188 (mill price, freight, duty and broker). Sales tax is left out. Before ads.
Timeline
AllNotesChangesEmailsAI
Finance · Change · Nov 9
Return window closed, margin locked
50.0% contribution margin
AI · Change · Oct 31
3PL fees matched to the October bill
$6.85 fulfillment, $3.50 restock
Support · Payment · Oct 21
Refunded $88.20 to card
Towel set, less the 10% discount
Ridgeline 3PL · Change · Oct 21
Return received, back in stock
1 towel set, Fog · inspected, sellable
Customer · Email · Oct 18
Return started for the towel set
Reason: color · prepaid label sent
Carrier · Change · Oct 9
Delivered
Ground, 1 box
Ridgeline 3PL · Change · Oct 7
Picked, packed and shipped
Kit picked as sheet set + duvet cover
System · Change · Oct 6
Sent to Ridgeline 3PL
Stock updated on every channel
Customer · Change · Oct 6
Order placed on the online store
Card $519.30 · WELCOME10
AI features

AI does the paperwork.
A person approves it.

AI drafts wholesale orders, turns emailed and portal POs into orders, checks 3PL and supplier bills, disputes retailer deductions and answers questions about your data. Nothing posts or sends until someone on your team approves it.

Wholesale order drafting

Turns a store buyer's email into a wholesale order, priced from their price list and checked against stock.

Holiday reorderPriya Raman, Juniper & Main
Could we reorder 12 of the Queen sheet sets in Oat and 8 waffle towel sets in Fog? And put us down for 6 of the new linen throws when they're out.Thanks, Priya
SO-7724 · Juniper & MainShips Nov 13Drafted by AI
ItemUnitsWholesale
WL-SS-Q-OAT
Sheet set · 38.0% margin
12$124.50
WF-TS4-FOG
Towel set · 45.3% margin
8$49.00
WL-TH-CLY
Pre-order · ships Jan 12
6$69.00

Order intake

Turns emailed and portal POs into orders, with stock, prices, ship windows and the retailer's routing guide checked.

SO-7716 · Halden & Co.From Halden's emailed PO PDFDrafted by AI
Lines6 items · 312 units
Total$27,666.00
Ship windowNov 16–20
Halden charges back 3% ($830) for a late ASN or missing carton labels. Labels print at packing; the ASN goes at pickup.

3PL and supplier bill checks

Checks 3PL, freight and supplier bills against your rates and what actually shipped.

Ridgeline 3PL · OctoberPick and pack billMatched by AI
ContractShippedBill
Orders—4,2124,380
Fee / order$3.25—$3.25
168 orders billed were canceled before pick. $546.00 over.

Collections and deductions

Reads remittances and replies, and disputes retailer deductions that don't hold up.

INV-3302 · Halden & Co.$21,400.00 · paid $642.00 shortRead by AI
Nov 6 · Remittance receivedPaid $20,758.00, less 3% for a late ASN.
Nov 6 · EDI log checkedASN sent Oct 2, 9:12 AM, 2 hours before pickup.
Read by AIDeduction doesn't hold up. Dispute drafted with the ASN receipt.

Ask your data

Ask about stock, sales or margins. Every answer links to the records behind it.

Which top sellers sell out before the Dec 2 restock?
Sheet set, Queen, Oat360 leftNov 23
Duvet cover, Queen, Oat202 leftNov 30
Bed bundle, Queen, Oat180 leftNov 30
Bar: days of stock left, out of the 22 until the Dec 2 restock. All channels, peak sale in the forecast.
Built around how you run

Ask for it.
We'll build it.

Tell us what you need and we'll build it. Changes are included in your monthly fee.

"Can launch pre-orders reserve units on the incoming PO?"Skincare brandBuilt in 2 weeks
"Can opened returns go to outlet stock instead of back on sale?"Home goods brandBuilt in 1 week
"Can the marketplace stop at 15% of our stock before our peak sale?"Apparel brandBuilt in 1 week
"Can engraved orders go to our studio instead of the 3PL?"Jewelry brandBuilt in 3 weeks
Ecommerce inventory software

Built for the way brands sell

WL-SS-Q-OAT · Linen sheet set, Queen, Oat
1 of 12 variants: Full, Queen, King × Oat, White, Fog, Clay
Synced 2 min ago
On hand412Ridgeline 3PLWholesale orders−96Halden and 4 storesSafety buffer−20Held backAvailable to sell296Online and wholesale
ChannelListingAvailableNote
Online storeSheet set, Queen, Oat296Sells out Nov 23 at forecast
Online storeBed bundle, Queen, OatKit180Capped by duvet covers
B2B portalSheet set, Queen, Oat296Same stock as online
MarketplaceSheet set, Queen, Oat64At the marketplace's warehouse
Next stock: 1,200 on PO-2207, due at Ridgeline Dec 2

Every channel sells from one stock count

Online store, marketplace and wholesale orders all draw on the same stock, so a sale anywhere updates what every other channel can sell. Bundles sell from their parts.

  • Variants, bundles and kits
  • Safety buffers and limits by channel
  • Wholesale orders held back from online stock
Holiday plan · Linen sheet set, Queen, Oat
All channels · last 8 weeks plus last year's peak-week lift
Nov 10
WeekForecastArrivingStock left
Nov 10–15150—210
Nov 16–22170500 by air, Nov 19540
Nov 23–29 · Peak sale340—200
Nov 30–Dec 6 · Follow-on sale260700 by sea, Dec 2640
Dec 7–13180—460
Dec 14–20170—290
As ordered, all 1,200 arrive by sea Dec 2 and the set sells out Nov 23.
Air for 500: +$8.60 a unit, $4,300Split PO-2207

Plan for launches and the holidays before you sell out

Forecasts from your recent sales, last year's peaks and launch dates show which SKUs run out before the next PO lands, and what to change.

  • Forecasts by SKU and channel
  • Reorder points and purchase plans
  • Pre-orders against incoming POs
PO-2188 · Tessaly Linen Mill
Received Sep 29 at Ridgeline 3PL · 3,400 units in one container
Landed cost final
ItemUnitsUnit costFreightDuty + tariffsBrokerLanded
WL-SS-Q-OATSheet set, Queen, Oat1,200$64.00$3.40$9.60$0.20$77.20
WL-SS-Q-WHTSheet set, Queen, White800$64.00$3.40$9.60$0.20$77.20
WL-SS-K-OATSheet set, King, Oat600$70.00$3.40$10.50$0.20$84.10
WL-DC-Q-OATDuvet cover, Queen, Oat800$72.00$3.40$10.80$0.20$86.40
Goods$227,600Mill invoiceSea freight, drayage$11,560By unitsDuty + tariffs$34,140By valueCustoms broker$680By unitsLanded$273,9803,400 units

Know the landed cost of every unit

Purchase orders to your makers and co-packers carry freight, duty, tariffs and broker fees, spread across the units when the shipment arrives. Every margin uses that cost.

  • POs to makers and co-packers
  • Inbound shipments and ETAs
  • Freight, duty and tariffs split by units or value
Contribution margin by channel · October
Net of discounts and returns · before ads
Net sales$1,018,400+12.8% vs SeptemberProduct margin60.0%after landed costContribution margin40.6%after fees and shipping
ChannelNet salesProduct marginFees and shippingContribution
Online store$612,30064.2%$123,08044.1%
Wholesale$184,30041.8%$5,85038.6%
Marketplace · 15% referral fee$221,80063.5%$68,95032.4%
All channels$1,018,40060.0%$197,88040.6%
Fees and shipping: payment and marketplace fees, fulfillment, shipping labels, return costs and chargebacks.

See true margin by channel

Product margin from landed cost after discounts and returns, then contribution margin after payment and marketplace fees, fulfillment and shipping. See which channels make money.

  • Marketplace and payment fees by order
  • 3PL and shipping costs per order
  • Retailer chargebacks by account
Included

Everything a brand needs, included

One system, no add-on modules to buy.

Sell

  • Order management for store, marketplace and wholesale
  • Wholesale orders and B2B portal
  • EDI with retailers and ASNs
  • Returns, exchanges and refunds
  • Invoices, terms and deductions

Inventory

  • SKUs, variants, bundles and kits
  • Available to sell by channel
  • 3PL and own-warehouse stock
  • Barcodes, counts and transfers
  • Lots, serials and expiry

Buy

  • Forecasts, reorder plans and weeks of supply
  • POs to makers and co-packers
  • Inbound shipments and landed cost
  • 3PL and supplier bill checks

Money and data

  • QuickBooks and Xero sync
  • Store and marketplace payouts matched to orders
  • Contribution margin and Ask your data
Industries

Built for your industry

Pricing

How pricing works

How pricing works

One monthly fee plus a one‑time setup, quoted after we've seen how you work.

  • Unlimited users, including customer service and your 3PL
  • Hosting, data migration, AI features and support included
  • Changes included, not billed by the hour
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Who builds it

Made by Airdev

Airdev has designed, built and supported custom software for over a decade. The same team builds and supports your ERP.

Visit airdev.co
1,000+products built
10M+users
$1B+in transactions
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